As a Business Intelligence & Analytics Lead , you will play a pivotal role in th strategic departmente of Semetis, translating complex data into valuable insights that drive marketing strategies with measurable business impact. You will work closely with consultants, managers, and clients to scope, streamline, and optimi analytics, measurement, and dashboardingze projects. While not a formal management role, you will collaborate closely with all managers and may adoptmatrix-style leadershipa approach to guide and mentor colleagues. * Leverage Google Analytics, GA4, server-side tracking, Google Tag Manager, Looker Studio , and other tools to provide deeper insights. * Foster a data-driven culture , helping consultants integrate insights into strategic decision-making. * Act as a critic
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