Equine Care Group * LUMMEN - Solliciteer als één van de eersten - Your tasks - As a Paid Search Campaign Specialist, you will manage and optimize paid search campaigns across selected ECG Nutrition & Supplements brands. You will work closely with the marketing and e-commerce teams to drive qualified traffic, improve ROAS, and support commercial growth. * 1Create and manage Google Ads and Bing Ads campaigns * Optimize performance through keyword strategy, A/B testing, targeting, and remarketing * Monitor KPIs including CTR, CPC, CPA, and ROAS * Set up reporting dashboards and analyse data via GA4 * Collaborate with marketing and e-commerce teams on campaign and landing page performance - Your profile * 2–3 years of hands-on paid search experience * Google Ads Search certified (Shopping / Performance Max is a plus) * Experience with Google Analytics 4 and Tag Manager
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