Marketing Automation and Outreach * Skilled in design and creative tools, e.g., Figma and Adobe Illustrator, to develop high-performing campaign visuals * Knowledge of marketing automation and outreach, including email marketing, LinkedIn campaigns, and nurture flows - As part of our marketing team, you will own growth across the entire customer lifecycle, from awareness and acquisition to activation, retention and expansion. You will design, execute and optimize marketing initiatives that fuel pipeline growth, boost revenue and strengthen hsbcad's presence in the global offsite timber construction market. * Plan, prioritize, and experiment with growth strategies across the full marketing and sales funnel * Ensure the website supports performance marketing and inbound strategies * Implement and optimize email marketing and LinkedIn outreach strategies
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