You will be responsible for the creation, governance, and optimization of all website content, setting its strategic direction, and ensuring the journey maximizes engagement and conversion. * Content Management and Governance: You manage the end-to-end content lifecycle for the website, including planning, writing, editing, publishing, and maintenance via the Content Management System (CMS). * User Experience: You coordinate with Product's UX/UI Specialists to ensure the journey is seamless, consistent, and follows best-practice design principles. * SEO and Performance: You leverage the expertise of the internal SEO Specialist and use web analytics tools to drive content optimization, Conversion Rate Optimization (CRO), and overall site performance.
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