In your role as Senior CRM Manager (m/f/d), you will take end-to-end ownership of a specific, high-value customer lifecycle segment. * Experience with CRM platforms such as Braze, Iterable, Customer.io, Segment, or similar - Your strategic initiatives will be directly connected to key business metrics, including customer base growth, churn reduction and revenue uplift from reactivation efforts. * Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle, from onboarding and activation to engagement, retention, and reactivation. * Dive deep into data to uncover insights about customer behavior, identify key segments, and measure the impact of your initiatives on core business KPIs like LTV, retention, and churn. * Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated ...
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