You manage the end-to-end digital and omnichannel strategy and operationg model across the entire value chain, from customer awareness to customer invoicing - You act as the for innovation management, go-to-market, market and customer intelligence, and digital channel processes. o 10 years of experience in general marketing management in a B2B context - o You have a good understanding of strategic market management (including digital models), market process management and people coaching. o Transformation skills, including project management and change management. o Good understanding of marketing strategy and planning (also in digital context), service level management, performance monitoring and coaching - o Good understanding of di
meer