Lead the commercial strategy: annual sales plan, margins, product mix * Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas , 3 & 2 persons in the back office * Oversee events & trade fairs: stand concept, logistics, demos, post‑event analysis * Act as main link between manufacturer & internal teams; track KPIs, market trends, bonuses * Previous experience in people management or team coaching * Strategical mindset coupled with the willingness to remain operational & available for the teams
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