This plan includes strategic objectives, initiatives, and go-to-market actions, in an omnichannel context where you combine both physical and digital channels. * You manage the end-to-end digital and omnichannel strategy and operationg model across the entire value chain, from customer awareness to customer invoicing * You monitor digital experience and sales performance * You manage external who contribute to the the digital roadmap - You act as the for innovation management, go-to-market, market and customer intelligence, and digital channel processes. o Essential is extensive experience (5 to 10 years) in digital omnichannel marketing and sales strategy, organisation, processes and platforms in a B2B context. o You have a good understanding of strategic market mana
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