They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. Digital & Influencer Development * Deploy local digital activations: social media, co-branded campaigns, partnerships, e-retail. * Manage relationships with digital and agencies to maximize brand visibility. * Adapt or produce digital content while respecting international guidelines. * Measure the effectiveness of activations (ROI, retail and digital KPIs) and propose optimizations. * Strong comfort with data analysis (sell-out, panels, digital KPIs). * The opportunity to make a significant impact on the company's digital transformation journey
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