With a strong presence across Belgium, the company operates distinct brands, offering a wide range of products from mass-market essentials to premium beauty items. They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. * Monitor market and competitive analyses to identify growth opportunities and areas of optimization. * Lead the marketing calendar of launches and key moments for the entire brand portfolio. * Track sell-in/sell-out performance and the ROI of implemented plans, recommending corrective actions when needed. * Develop 360° activation plans: POS materials, B&M operations, animations, sampling, gifting sets, CRM initiatives, and
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