You will plan, execute, and optimise paid media campaigns across Search, Social, and Display to hit critical KPIs like CPA, ROI, and conversion rates. * You will manage strategic vendors and resources by defining the roadmap for external agency collaboration as the department scales. * You maintain deep familiarity with the Google Suite, including Google Tag Manager, GA4, and Search Console, as well as CRM software. * You exhibit the ability to see the big picture while remaining deep in the weeds of daily campaign optimization.
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