Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms. * Allocate and manage advertising budgets effectively to maximize ROI and scale winning campaigns. * Ability to manage multiple campaigns simultaneously and meet deadlines. We partner with brands to deliver measurable impact through data-led campaigns across paid media, social platforms, and digital ecosystems. * Conduct audience research, keyword analysis, and competitive benchmarking to enhance campaign performance. * Monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate. * Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools. * Proven experience managing campaigns on Google Ads and Meta Ads platforms.
plus