Develop and execute a comprehensive digital marketing strategy to enhance our B2B SaaS brand, growing understanding, visibility and customer engagement in multiple markets. * Become an expert in creating online engagement with accounting firms aligned and enhancing regional marketing plans, technology trends in our sector and innovative digital approaches. * Continuously analyse channel performance, implementing improvements to optimise reach and engagement. * Execute a dynamic social media strategy to foster community engagement and brand awareness. * Achieve measurable improvements in digital channel performance, user engagement, and conversion rates. * Increased website traffic, improved SEO rankings, higher engagement rates on social media, and enhanced lead gener
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