In‑depth P&L management, including profitability, margins, payroll costs, productivity, and operational expenses. It offers an extensive portfolio of brands and driven by innovation and customer engagement. * Full steering of the store network to ensure commercial performance and achievement of targets. * Monitoring of key KPIs such as revenue, conversion rate, average basket, sales index, units per transaction, perfect basket, and market share. * Daily field presence with regular store visits, on‑the‑ground support, and team development. * Recruitment activities, conducting individual interviews, regular check‑ins, and upskilling of teams. * Guaranteeing operational excellence, including safety standards, processes, shrink management, and execution of the retail commercial calendar. * Analysis of brand performance, administrative management, and reporting workflows.
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