Manage marketing budgets and report on campaign ROI, with a focus on maximizing impact and efficiency. * you have excellent knowledge of marketing software and tools (CRM platforms, email marketing, etc.). If you have experience designing and executing marketing campaigns that boost the engagement of our sports enthusiasts, this challenge is for you! You will be at the heart of our growth strategy, transforming customer data into personalized and impactful marketing actions. * Determine and refine the best segmentation to maximize the impact of our communications (email, push notifications, SMS) and ensure a personal and relevant approach. * Analyze market data and customer feedback to optimize and adapt our marketing
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