As a Business Intelligence & Analytics Lead , you will play a pivotal role in th strategic departmente of Semetis, translating complex data into valuable insights that drive marketing strategies with measurable business impact. * Scope and manage web analytics, measurement, and data strategy projects, identifying opportunities for improvement and growth with existing clients. * Leverage Google Analytics, GA4, server-side tracking, Google Tag Manager, Looker Studio , and other tools to provide deeper insights. Your insights will directly influence strategic marketing decisions, ensuring that data isn't just analyzed but actively used to optimize investments, improve customer engagement, and drive measurable business outcomes.
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