Practical tips for an attractive job site
Are you an employer looking for new talent for your company or organization? Then you need to pull out all the stops today to be as visible as possible to applicants. Investing in your own job site – in addition to your existing company website – is a very smart move. This kind of platform helps you not only attract the right candidates, but also increase your visibility on Google. Curious to know some tips on how to do it right?
Job sites: more than just a vacancy depot
A job site is a mini website dedicated solely to recruitment. As an addition to your main company website, it is an attractive platform for collecting all your open vacancies in one place, so that applicants can easily access all relevant information . However, a job site is more than just a a repository for vacancies. You can post job application tips, testimonials and employee stories there, too.
Why a job site is important
In the year 2022, companies are competing fiercely to land (and keep!) the best talent. The easier you make it for candidates, the more quickly they will find their way to your organization. This kind of approach makes a good impression, from the very first meeting. If you offer candidates interesting vacancies and engaging content too, it can make all the difference, in comparison to your direct competitors. Moreover, valuable content allows applicants to efficiently assess whether there might be a good match between themselves and your company.
What’s on a good job site?
Obviously, a job site contains a clear and up-to-date overview of vacancies. Ensure that the site has clear and easy-to-read text, as well as powerful calls to action and an application button. Don’t neglect to add a description of the application process. This information provides peace of mind for applicants, some of whom are taking their first steps on the job market.
Useful application tips are also always more than welcome. And why not publish testimonials or entertaining stories from (experienced) employees to inspire new candidates to apply? A look behind the scenes in a department, anecdotes about cool company events, testimonials about career opportunities within the company. The choice is yours when it comes to highlighting specific topics!
Practical tips for a successful job site
SEO rules!
Of course, you want your job site to be at the top of Google rankings, so that applicants quickly find their way to your vacancies. By using SEO rules properly, both in terms of content and technical aspects, you will achieve this objective. A high-ranking results in more clicks and conversions, and consequently, in more applications!
Provide job postings with a clear structure, without unnecessary content ballast. Candidates want to know what a position entails, what the application requirements are and what the remuneration package looks like.
Make your website mobile friendly
More and more applicants are viewing job postings on their smartphones. That should not mean having to zoom in and out repeatedly. So, take care to have easy-to-read forms with buttons that are effortless to click and that the whole page is unproblematic to scroll through.
Also, good to know: the application form should be only one page in length. Multiple pages can lead to some potential applicants losing motivation. In addition, data can be lost if a second page takes too long to load. Compressing large files – such as videos and photos – will undoubtedly increase load times.
Go for an interactive website
An engaged website visitor will make an extra effort to look up information and to act. That’s why it makes sense to have candidates enter their data themselves, answer multiple-choice questions or present them with interactive challenges. Consider interactive elements such as a ‘cultural fitness test’ tailored to the website visitor, chatting with a recruiter, or watching an employee testimonial video.
Promote your employer brand
“Hire for attitude, train for skills.” This statement is a good articulation of how important it is, in terms of culture and expectations, when attracting new employees. Fit is so critical that you should spare no expense in promoting your employer brand on your job site. You can tell candidates why they would fit in your company through texts, quotes, videos, and testimonials. By being clear about this from the start, you ensure that candidates will or will not be attracted by your company’s narrative.
In short: be open, transparent, and accessible. Good luck with your job site!
