The Digital & Lead Management Specialist drives Esri BeLux's digital marketing performance by designing and optimizing data-driven campaigns across digital channels. As a Digital & Lead Management Specialist, you play a key role in turning marketing data into business impact. * Strong experience with CRM (Microsoft Dynamics, Hubspot), marketing automation tools, CMS (WordPress, Drupal), analytics tools (Google Analytics, AEM), Paid Media Tools (Search console, keywords tools, analytics) You make performance visible, understandable, and actionable, helping Marketing and Sales work smarter together. From paid search to SEO, email marketing, and website optimization, you orchestrate end-to-end digital journeys that convert audiences into opportunities. As a key user of Microsoft Dynamics CRM, you structure and improve lead management processes, qualify leads before handover to Sales, and help teams get the ...
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