In this role, you will be responsible for developing, executing, and optimizing CRM strategies to drive player engagement, retention, and value across our Sportsbook and Casino products. * Managing customer lifecycle communications (onboarding, engagement, retention, reactivation, churn prevention) across multiple channels (email, web push, web inbox, etc.) * Monitoring, analysing, and optimizing CRM performance using KPIs such as retention, engagement, conversion, and player lifetime value * You are business-minded, results-driven, and continuously look for ways to improve customer engagement and value
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