As part of our marketing team, you will own growth across the entire customer lifecycle, from awareness and acquisition to activation, retention and expansion. You will design, execute and optimize marketing initiatives that fuel pipeline growth, boost revenue and strengthen hsbcad's presence in the global offsite timber construction market. * Plan, prioritize, and experiment with growth strategies across the full marketing and sales funnel * Ensure the website supports performance marketing and inbound strategies * Develop high-performing ad creatives, landing visuals, and campaign materials * Ensure visual consistency aligned with hsbcad's brand identity Marketing Automation and Outreach * Implement and optimize email marketing and LinkedIn outreach strategies * Support alignment between marketing activities and sales pipeline quality * Measure and report on ROI across all marketing activities
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