Why your company needs a better CV
The war for talent continues to rage. No recruiter will have escaped that. Therefore, it remains of the utmost importance to stand out as a company. This is where your employer resume comes in. But what exactly is that?
What is it?
The CV of your company introduces your company’s mission, vision, and employer brand to jobseekers. A strong employer brand combines reputation, values, and the experiences of your employees. Job seekers today are not just looking for competitive benefits but also for an inspiring work culture, opportunities for growth, and an organization that stays true to its core values. These elements, along with the opportunities and benefits you provide for a new role, make up your company’s CV: a comprehensive picture of possibilities, skills, and impressions.
The benefits of a strong resume
Through good employer branding, you can influence the way the talent pool responds to you. Your employer brand needs to be strong and authentic so that you attract talent that truly fits your company.
It also increases the loyalty of your employees. According to research by Ghent University, with strong employer branding, you can make your employees feel better about your company’s successes. Your employees will also perform better and go beyond what is asked of them during their work.
What makes a strong employer brand?
Companies with a strong resume understand how to apply instrumental and symbolic features. What these are, you will read below. However, it is very important not to create a discrepancy between your company image and reality. For instance, having the image of providing high remuneration can cause reputational damage when the reality falls short. Such a divide can have a negative effect on your employees and their job satisfaction, and can also disrupt successful recruitment processes.
About instrumental characteristics
When it comes to instrumental features, we think of functional, or practical, features. Examples are remuneration, commuting distance or working conditions. For instance, an employer known for high salaries is often an attractive first choice in comparison to competitors.
Although nothing can be changed about the location of the office, you can make yourself more attractive as an employer by offering work-from-home options. For instance, offering a higher salary or the possibility of bonuses can also make for a more attractive CV.
On symbolic attributes
Where instrumental features are tangible, symbolic features are not. With symbolic features, think mainly about how potential candidates perceive you as an employer. For example, the military is often known for its discipline and punctuality, so it attracts people who share these values.
Symbolic attributes can help you find the candidate that really fits your company. By clearly reflecting these values in your corporate culture, social media and at events, you will strengthen your employer image. Do mention these values in your vacancies.
Increase your chances
By creating a strong employer image, you increase your chances of attracting talent and keeping them. This also makes employees feel more engaged with the business and perform at a level that goes beyond their job role. Therefore, it is important to properly maintain your company’s resume.
