Which jobs do we find most attractive in 2025?
Now that we’re halfway through 2025, the job trends of this year are becoming increasingly clear. One thing that stands out: some professions are noticeably more popular than others — both among job seekers and current employees. It’s valuable for employers to know which jobs the average Belgian finds most attractive — and why.
1. Engineer – Still a top favorite
According to a survey by Randstad involving approximately 3,000 respondents, engineer remains the most popular job in the country: 56% consider it attractive, despite a slight decline (back in 2019, engineers scored 63%).
Key factors in the job’s appeal include salary, work-life balance, working conditions, and job security.
2. Surgeon & medical professions
Surgeon ranks second in popularity, with a score of 54%. In third place on the top ten list are physician and veterinarian.
The healthcare sector clearly continues to attract talent, thanks to its combination of stability and social value.
3. Jobs in the aviation industry
Looking at the most attractive sectors, Randstad reports for the first time since 2009 that aviation — just barely — surpasses the pharmaceutical industry in the rankings of popular job sectors.
Working in aviation offers dynamism, an international context, and future prospects. According to respondents, the work environment and job content are strong reasons for giving the industry such a high score. Neither the travel bans during the 2020–2021 pandemic nor climate concerns have dampened enthusiasm — air travel is more popular than ever.
4. Tech sector: cybersecurity, cloud & software
The IT sector continues to grow rapidly, and the hunt for talent in this space is far from over.
Tech jobs are well-paid, partly because demand exceeds supply. At the same time, these are challenging, ever-evolving roles that continue to attract international talent.
5. Consultancy & leadership roles
Management roles rank high in attractiveness — especially among men — and usually offer strong salaries, responsibility, and career advancement opportunities.
Consulting jobs in IT, management, or finance are also seen as attractive by many Belgians.
6. Shortage occupations & technical roles
There has long been a shortage of qualified technicians and skilled professionals (electricians, mechanics, estimators, nurses, etc.). But an interesting paradox emerges here: employers are desperate for these talents, yet people in these roles often feel undervalued or perceive low compensation compared to their contribution.
Employers who recognize this and actively choose to offer appreciation, fair pay, and attractive work or shift models stand out — and are often better at retaining their staff.
What makes a job attractive to belgian workers?
On what basis does a worker decide whether a job is attractive? You guessed it — the usual suspects: salary, work-life balance, and good working conditions. In fourth place, with a solid 52%, is job security.
So, people still prefer a stable job over one that’s creative, varied, or challenging. These factors do play a role in a job’s appeal — but they’re not the top priority.
What do these trends mean for you as an employer?
Cover the basics: appreciation, fair pay, and flexibility.
Find out what your employees specifically value. Involve them in your HR decisions and regularly communicate the company’s strategy.
A feeling of genuine appreciation and involvement has a huge impact on employee retention.
At the same time, offer a clear framework and shared vision to base your decisions and HR policies on. Clarity brings peace of mind for employees.
That’s how you position yourself as an attractive employer in 2025.
Text: Linde Jacobs
