Transformation skills, including project management and change management. You act as the for innovation management, go-to-market, market and customer intelligence, and digital channel processes. o 10 years of experience in general marketing management in a B2B context - o You have a good understanding of strategic market management (including digital models), market process management and people coaching. o You are experienced in driving successful transformation projects of a marketing and sales organisation, its processes & systems towards a more digital approach. o Good understanding of marketing strategy and planning (also in digital context), service level management, performance monitoring and coaching - o Good understanding of
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