You capture trends within your product category by participating to relevant events, seminars, … You collect market, competitor and customer information, provided by the Market Manager on your request as input for the business case and market potential. You work out in more detail the new concept in collaboration with all , bring it to test markets and consumer assessment mechanisms (e.g. consumer panel). In this phase you further detail the business case in terms of potential (volume, revenue, …) and costs (market & deliver). You give input to the Launch plan (market and sales efforts, delivery and service preparation, …). o Good understanding of markets, products and services related to TIC businesses. o Good technical understanding of customer requirements, legislation and trends.
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