Experience with HubSpot and digital marketing tools such as SEO, SEA, marketing automation and analytics. * Interest in new technologies such as AI and marketing automation, with a focus on practical applications in an SME context. The focus is on visibility, lead generation and providing concrete support to the company's business objectives. The Marketing Manager works closely with the team, the business and customers, turning marketing into a tangible driver of growth. * Develop and implement a pragmatic marketing strategy focused on growth, visibility and impact. * Lead and coach a team of four marketing professionals (campaigns, digital, content, partnerships/events). * Bring structure to the marketing function by setting priorities, managing planning and clearly defining responsibilities. * Build and manage the marketing roadmap and oversee the full campaign ...
more