You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI-alwayswitha clear view on what will create the most impact. * Connect audience, content, channels, platforms, data and technology into one coherent approach. * Challenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists. * The ability to assess whether data, media and specialist recommendations genuinely support the strategic objective.
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