In your role as CRM Manager Sport & Casino, you will be responsible for the end-to-end CRM strategy across the customer lifecycle, from onboarding to retention and reactivation, for the Belgian and Dutch markets. Today, Bingoal is a dynamic and ambitious company looking for a result-oriented and motivated CRM Manager Sport & Casino. * Managing customer lifecycle communications (onboarding, engagement, retention, reactivation, churn prevention) across multiple channels (email, web push, web inbox, etc.) * Designing and managing segmented, personalized, and automated CRM campaigns based on customer behaviour, preferences, and value * Collaborating closely with data, product and technical teams to leverage customer insights and improve targeting, personalization, and campaign performance * You have experience working with customer segmentation, personalization, and automated customer journeys
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