As a Business Intelligence & Analytics Lead , you will play a pivotal role in th strategic departmente of Semetis, translating complex data into valuable insights that drive marketing strategies with measurable business impact. You will work closely with consultants, managers, and clients to scope, streamline, and optimi analytics, measurement, and dashboardingze projects. * Work closely with consultants and clients to define meaningful business KPIs beyond financial metrics. * Foster a data-driven culture , helping consultants integrate insights into strategic decision-making. Your insights will directly influence strategic marketing decisions, ensuring that data isn't just analyzed but actively used to optimize investments, improve customer engagement, and drive measurable business
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