This leader will strengthen and grow the region, bring structure to the commercial organization, manage key distributor relationships personally, and guide a team of 5-6 sales representatives. * Lead and develop the entire regional sales team - We are recruiting a hands-on Sales Director to take full ownership of Southern Europe (France, Spain, Italy). * Strategic and operational mix: regional growth, team leadership, and key account management * High autonomy, short decision cycles, and visible impact - Strengthen, optimize, and professionalize the network - Implement structure: clear targets, KPIs, processes, and commercial cadence - Coach, align and elevate a team of approximately 5 Key Account Managers * Senior B2B sales leader in Hospitality / HoReCa * Experience managing distributor-led sales models * Hands-on, entrepreneurial, and commercially sharp * At ease moving between board-level discussion and field visits
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