As part of the Marketing team, you will play a key role in translating business objectives into targeted, data-driven CRM campaigns. * Defining and executing the CRM strategy for Sports and Casino, aligned with overall marketing and business objectives * Collaborating closely with data, product and technical teams to leverage customer insights and improve targeting, personalization, and campaign performance * Testing new CRM approaches (A/B testing, journeys, incentives, content) and continuously improving based on insights and results * You are business-minded, results-driven, and continuously look for ways to improve customer engagement and value
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