10 years of experience in general marketing management in a B2B context - o Essential is extensive experience (5 to 10 years) in digital omnichannel marketing and sales strategy, organisation, processes and platforms in a B2B context. You will define the annual customer success plan including all aspects of Marketing, Sales and Customer Service. o You are experienced in driving successful transformation projects of a marketing and sales organisation, its processes & systems towards a more digital approach. o Good understanding of marketing and digital process frameworks and processes, business intelligence both on traditional and advanced analytics (data science, predictive). o Good understanding of marketing strategy and planning (a
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