PepsiCo BeLux occupies the eighth place in the Belgian food industry, where we sell both drinks (Pepsi, 7UP, Looza, Tropicana, Rockstar, Gatorade) and food (Alvalle, Lay's, Smiths, Doritos, Duyvis, Quaker, Snack a Jacks).
We are the undisputed market leader in the segment of salty snacks and nuts. We also have the brand's best-known segment of chilled fruit juices. In the hospitality industry, Looza is the reference brand.
We want to strengthen our position and continue our growth in the categories of fruit juices, cold soups, and breakfast foods such as oatmeal. This objective is consistent with the necessary investment in infrastructure, and research and development.