You act as the process owner for innovation management, go-to-market, market and customer intelligence, and digital channel processes. As process owner, you ensure continuous improvement including process adoption, perfomance monitoring, prioritisation and implementation of improvements (related to process, people & systems). You manage the innovation funnel, cross division, in close collaboration with the product owners (they are in charge of ideation and development). o Essential is extensive experience (5 to 10 years) in digital omnichannel marketing and sales strategy, organisation, processes and platforms in a B2B context. o You have a good understanding of strategic market management (including digital models), market process ma
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