Summary

We’re looking for a Segment Manager to join the Marketing team at Immoweb. You will be responsible for the inside-out view and outside-in (buyer & user) view of a segment. You will have an in-depth understanding of the segment needs through research and analytics. 

You will be the driving force to build the segment. You will identify key drivers for differentiation and growth. You will map out the opportunities for a segment on how to get, grow and retain. You will provide business cases, determine price setting and create roadmaps. You will work in close cooperation with Sales, Product Owners, IT, Customer Care and your fellow Marcom team. You will identify action plans and be responsible of their implementation. You understand how IT is structured and organized in companies in order to move things forward as you will be the bridge between Marketing and Product/IT. You will organize sales trainings. You will develop relationships with the segment.

You will be responsible for establishing the development of a segment. In other words, you will define and implement a segment strategy. You will be responsible for the business and financial results of the segment.

Responsibilities

• Build a profound understanding of a segment via data analyses, market insights, regulations, trends, competitor analyses, the eco-system, buyer personae’s, the journeys and needs, products, etc.
• Define the strategy, unlock new segment opportunities and drive the implementation to ensure a positive impact on get, grow & retain
• Provide business cases to support the strategy and give clear recommendations on action points
• Determine & manage the price setting, budget and revenue
• Ensure the profitability and adhere to the forecast
• Create a differentiating segment portfolio based on value propositions
• Collaborate closely with product owners to translate the value propositions into a winning product portfolio and concrete product and services development
• Define the processes, SLA’s and General Conditions
• Identify the key target audience for the value propositions
• Creates a roadmap for a Segment
• Prepare planning and management of GTM strategy. Assess and report on its success.
• Translate the needs into clear business requirements
• Translate the strategy into clear Marcom briefings
• Establish the Go-To-Market plan, including: Assess value proposition, competitive differentiation and positioning to ensure strongest competitive advantage
• Commercialization strategy and key messages
• Activate strategic partnerships
• Drive and coordinate marketing and sales programs
• Support the marketing communication manager and the sales colleagues in building targeted strong marketing campaigns and messaging
• You will develop toolkits and regularly training sales 
• You will develop relationship with a segment