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I3-Group is a privately held, family-owned company founded in 1968, headquartered in Diest. I3-Group consists of 3 different divisions, operating as separate entities: i3 Solutions, i3 Technologies and i3 VCP. Together, they offer a wide range of solutions to make your class and meeting rooms more intuitive and inspirational.
I3-Technologies is a young innovative company with a no-nonsense and open culture. The company is one of the world’s leading manufacturers of interactive solutions for collaboration and hybrid education, with a broad portfolio of products available in more than 90 countries.
To support them in their mission, they are expanding their marketing team with highly skilled and professional colleagues that can make the difference and contribute significantly in strengthening their brand and boost their sales across the globe.
To reinforce their team, we are looking for a (m/f/x):
Global Marketing Manager
Hands-on people manager with a passion for technology, and who enjoys working in a fast-paced environment
Job description
- As a Marketing Manager you coach and manage a team of 4 marketeers and you help to determine the priorities of your team.
- Based on the business strategy you develop the global marketing strategy and convert that into a concrete action plan with measurable KPI’s.
- You have a track record in managing a (global) marketing team with many stakeholders (media agencies, regional marketers, freelancers, internal staff members).
- You care about the identity of the company and you work out a strategy around brand recognition.
- You develop a communication and marketing plan towards the reseller network and you make sure they receive all the marketing insights, marketing guidance and product information to make us a top-of-mind brand and boost the sales of the products.
- You assess the current strategic positioning of the brand across all (digital) channels; website, social media network, product review platforms, partner platforms and develop an optimization plan.
- You are able to measure, optimize and report on the performance of all marketing campaigns/initiatives to assess ROI against target metrics/KPIs (experience with marketing automation software preferred).
- You work closely with product management and sales teams to develop go-to-market plans.
- You lead and inspire regional marketers with their local channel campaigns to help them drive new customer/partner acquisition and brand awareness.
- You continuously identify innovative and creative new ways to maximize lead generation, brand development, marketing-to-sales conversion and customer loyalty in collaboration with the channel partners.
- You are able to improve efficiency through optimization of process and workflows in combination with the right tooling.
- You contribute to the definition and implementation of the ideal partner engagement platform (tooling) and track/stimulate usage and guarantee proper adoption by the channel.
- You define and maintain a channel communication and channel engagement plan.
- You maintain the global event calendar and lead the organization of our global events
- You manage the PR activities and invest time in building a network of press and media relations.
Profile
- You have a Master/Bachelor degree in business, marketing or related field with at least 10 years of relevant working experience.
- You are a hands-on person; able to act on both strategic and operational level.
- You have an in-depth knowledge of industry or customer segments, development of personas and lead generation programs.
- Excellent knowledge of multi-level marketing principles, practices, tactics and digital tools.
- Excellent interpersonal skills with proven track record of building strong relationships with business partners and suppliers.
- Fluent in English and Dutch (spoken and written). French is a plus.
- Ability to multi-task and prioritize in a fast-growing environment.
- Flexibility with hours will sometimes be required in this role due to working with stakeholders working in other time zones and occasional international travel (up to 25%).
- Desire and passion to aggressively increase the company revenues and brand.
Offer
- A varied and challenging position in a dynamic and growing team.
- A competitive salary package in line with your experience.
- Working for a company that is international active and focussed on the future.
Interested?
Apply online by clicking on the Apply now button. Your response will be dealt with promptly and confidentially.
Questions?
Contact Maud Orye at +32 (0) 11 26 02 08.
This recruitment is exclusively conducted by Hudson.
