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BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. BD leads in patient and health care worker safety and the technologies that enable medical research and clinical laboratories. The company provides innovative solutions that help advance cellular studies and genomics, enhance the diagnosis of infectious disease and cancer, improve medication management, promote infection prevention, equip surgical and interventional procedures, optimize respiratory care and support the management of diabetes. The company partners with organizations around the world to address some of the most challenging global health issues. BD has more than 45,000 associates across 50 countries who work in close collaboration with customers and partners to help enhance outcomes, lower health care delivery costs, increase efficiencies, improve health care safety and expand access to health.
Are you passionate about digital marketing? Are you strategic and client-focussed? Are you a creative mastermind?
We are looking for a Digital Marketing Specialist.
The Digital Marketing Specialist is part of the BDX Strategic Team and will be responsible for the co-development and implementation of a Digital Marketing infrastructure and Communication Plan. As Digital Marketing Coordinator you have a multifaceted role, combining your technical expertise in digital media and the ability to build content and execute, alongside an appreciation of marketing and metrics to increase BD’s digital presence and enhance Brand Experience.
Your tasks & responsibilities:
We are looking for a Digital Marketing Specialist.
The Digital Marketing Specialist is part of the BDX Strategic Team and will be responsible for the co-development and implementation of a Digital Marketing infrastructure and Communication Plan. As Digital Marketing Coordinator you have a multifaceted role, combining your technical expertise in digital media and the ability to build content and execute, alongside an appreciation of marketing and metrics to increase BD’s digital presence and enhance Brand Experience.
Your tasks & responsibilities:
- Develop social media initiatives and content
- Audit and review BD and competitor brand social media channels and content and make recommendations for the future
- Be the digital point of contact for EU Marketing Communications Center of Excellence
- Aid in the creation of email campaigns, providing context and guidance to the marketing teams on best practices
- Build, edit and publish website content within Ingeniux (BD’s content management system)
- Monitor and report the performance of the BNL website and devise strategies to increase relevant traffic
- Ensure brand consistency on all digital communication media
- Further develop an online presence by attracting relevant internet followers through LinkedIn, Twitter, and other relevant social media channels through creating and publishing social media posts and campaigns using SEO, SEM, and PPC strategies
- You work alongside the BNL Marketing team and other key stakeholders to plan, review, and update the coordinated marketing calendar.
- Support the delivery of internal communications through the intranet site, emails, and other communications tools
- Provide ad hoc support and contribution to specific campaigns, events, and teams as required.
Your profile:
- Excellent written communication skills, in Dutch and English
- Basic knowledge of Adobe InDesign and Photoshop and experience with social media networks (Twitter, Facebook, Instagram, Snapchat, and LinkedIn)
- Demonstrated experience developing and measuring digital consumer media plans as well as leveraging marketing automation programs (ex Marketo) and SalesForce
- Experience in digital paid media planning, optimization, and omnichannel campaign execution
- Knowledge of account-based marketing strategies, ideally B2B
- Knowledge and experience using content management systems and HTML (advantageous)
- Proficient using Microsoft Office (Excel, PowerPoint, Word)
- Experience with web analytic tools (Google)
- Bachelor's degree and 3- 5+ years of relevant experience in digital marketing/digital campaigns
What can you expect from us?
To ensure the safety of our associates, BD supports remote work where possible. This position is based in the listed location, but is temporarily remote-based due to Covid-19. We are continuing to monitor the situation and follow local governmental guidance to advise when is the right time and safe for our associates to return to their BD work location.
- A varied function with international contacts within a company with an important social contribution in a value-driven organization.
- An informal working atmosphere, dynamic corporate culture and an environment that lets you grow and develop.
- An attractive remuneration package
To ensure the safety of our associates, BD supports remote work where possible. This position is based in the listed location, but is temporarily remote-based due to Covid-19. We are continuing to monitor the situation and follow local governmental guidance to advise when is the right time and safe for our associates to return to their BD work location.
