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Performance Marketing Specialist (Google & Meta Ads)

  • Zest Digital Marketing
  • Remote
  • Contract duration specified
  • Full Time, Home Office, Part time
  • Published: 1 day ago
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Performance Marketing Specialist (Google & Meta Ads)Zest Digital Marketing

Introduction

Zest Digital Marketing is a results-driven digital advertising agency specializing in performance marketing and scalable growth strategies. We partner with brands to deliver measurable impact through data-led campaigns across paid media, social platforms, and digital ecosystems. Our mission is to help businesses accelerate growth through strategic execution and continuous optimization.

Key Responsibilities

  • Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms.
  • Conduct audience research, keyword analysis, and competitive benchmarking to enhance campaign performance.
  • Monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
  • Collaborate with creative and content teams to develop and test high-performing ad creatives and messaging.
  • Allocate and manage advertising budgets effectively to maximize ROI and scale winning campaigns.
  • Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools.
  • Prepare weekly and monthly performance reports, providing actionable insights and optimization recommendations.
  • Stay up to date with industry trends, platform updates, and emerging performance marketing best practices.
  • Collaborate cross-functionally to align paid media strategies with overall marketing and business objectives.

Qualifications & Requirements

  • 1–3+ years of hands-on experience in Paid Media or Digital Advertising.
  • Proven experience managing campaigns on Google Ads and Meta Ads platforms.
  • Strong analytical skills with a data-driven decision-making approach.
  • Experience with performance tracking, reporting, and analytics tools.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Excellent communication and collaboration skills.

Preferred Qualifications

  • Experience in lead generation and/or e-commerce performance campaigns.
  • Knowledge of A/B testing methodologies, remarketing strategies, and funnel optimization.
  • Experience managing medium to large advertising budgets.
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