About us
What started as a tiny company in rural Sweden has now become a global home furnishing brand that brings affordability, design, and comfort to people all over the world. We may have come a long way since our humble beginnings, but our vision remains the same: to create a better everyday life for the many people. The IKEA brand comes to life in the homes of millions of people, offering well-designed, functional, durable, affordable, and sustainable home furnishing solutions at low prices for people with big dreams. We are curious about the world around us and want to have a positive impact on people's lives. Our vision expresses why we exist, our business idea expresses what we want to achieve. If you've ever visited an IKEA, you've probably already figured out the business idea: “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”