6 tips to become the ultimate sales agent

People often say you can't actually learn to become a brilliant seller; you need to have it in your blood. We at StepStone believe that some good tips can help you become a true sales champion.

Here are our 6 tips that will boost your sales career.

1.  Listen to your client’s pains and needs

If you think that you become a top seller only by being a smooth speaker, you’ve got it completely wrong. A good salesperson listens, detects the client’s obstacles and examines how he can resolve them by using the products/services of his company. A good seller does more listening than talking, and suggests solutions.

2.  Live up to your promises

You better promise less but deliver just that little bit more. Exceed your client’s expectations, put in the extra effort and don’t make empty promises. By doing so, you build relationships for life.

3.  Believe in yourself and in your product/service

Obviously you need to believe in yourself and in your product/service: who else will if you don’t? Having faith in what you’re saying often makes the difference. It goes without saying that you, as a seller, know your product/service thoroughly and that you prepare difficult questaions.

4.  Motivate yourself and/or find a good coach

Certainly not every sales talk will be successful and you will be going through difficult times, the commercial world is hard. However, a good sales motivates himself again and again and does not quit. It can be a valuable help to choose a good mentor/coach who is familiar with your business or even is part of your team. You learn from the best, have a sounding board and an additional someone who can give you a little boost.

5.  Selling often starts with a ‘no’

Do you give in after a rejection or surrender when hearing weak counter arguments? You need to realize that selling often starts with a no! You are a true talent if you can overcome these hurdles and manage to convince your client using new insights, benefits or applications. Sometimes you need to provide a clear insight into the obvious added value of your product/service to close the deal.

6.  Tailor your approach to your client’s needs

No two people and no two businesses are alike. A good seller tailors his sales pitch to the type of person/client he is dealing with and uses the appropriate arguments to convince him. A uniform approach will rarely work. Throw in a generous portion of empathy, understanding and customer insight, and you will definitely notice the difference.

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